What country is the Estee-Lauder brand name? Why become a cosmetic world monument?

Estee-Lauder company became a world cosmetic monument
Estee-Lauder company became a world cosmetic monument

Estee-Lauder brand is associated with the prestigious products with the oldest life in the world. Have you ever wondered which country the Estee-Lauder brand is? Why become a cosmetic monument that is honored by the whole world? If these are also your questions, please find out through the sharing below.

General knowledge of the Estee-Lauder brand

What country is the Estee-Lauder brand name?

Estee-Lauder company is a cult cosmetics brand from America, started appearing on the market in 1946 by an American couple. Estee Lauder is just a small subset of the brands managed by Estee Lauder Companies Inc. The company was founded by Ms. Estée Lauder and her husband Joseph H. Lauder in 1946 and is headquartered in New York.

Estée Lauder (July 1, 1908 – April 24, 2004) is the co-founder of the Estée Lauder brand, a pioneer in the beauty industry, and is one of the few women on the list 20 business geniuses of 1998 and the few to receive the Presidential Medal of Freedom.

Her husband Joseph Lauder (January 15, 1930 – 1982), they had two children, in 1939 they divorced and reunited in 1942, the marriage lasted until the end of their life. The Lauder family changed their surname to “Lauder” in the late 1930s

The company is mostly taken over by his children, the eldest is the chief executive officer of Estée Lauder and is now the president of the company. The second child is a businessman, a famous uncle.

the Estee-Lauder brand
the Estee-Lauder brand

The typical evolution of the Estee Lauder brand

In 1946, Estee Lauder launched products with the same name as skincare cosmetics, sold out within 2 days (since then the brand became an empire, a beautiful monument of the world).

Initially, the brand was just a business that the couple co-founded, but now it has become one of the most famous empires in the beauty world. In 1960, the brand opened its first international store in London and one in Hong Kong in the following year.

The core values ​​that Estée has established – respect for individuality, integrity, generosity, entrepreneurship. Love to this day, the Estee-Lauder, with more than 46,000 employees, are continuing Estée’s groundbreaking efforts, committed to helping millions of consumers discover and express their own beauty.

Why the Estee-Lauder company became a world cosmetic monument

The company is at the forefront of exquisite innovation with outstanding quality, so Estee-Lauder is always at the forefront of the beauty trend, becoming a cosmetic monument that is targeted and honored by women all over the world.

One of the products that make up the brand’s name includes high-class cosmetics, skincare products, hair care … Over 65 years of establishment and development, the Estee-Lauder has always maintained the right principles since the founding of “Every Woman Can Be Beautiful” (Every woman can be beautiful).

Estee-Lauder company became a world cosmetic monument
Estee-Lauder company became a world cosmetic monument

Estée Lauder cosmetics has grown from a small brand to a corporation with 27 different famous brands: DKNY, Smash Box, Coach, Clinique … Not only trying to develop brand products, but the Estee-Lauder also inspired millions of women to make them love themselves more, actively beautify themselves.

The brand is constantly innovating and innovating in order to improve the quality and sophistication of the product. It is that that has made Estee Lauder global coverage with a certain position today.

The business philosophy of the cosmetics company Estee Lauder

With Estee Lauder cosmetics, everything in the world is unique, since its inception until now the brand has maintained its unique business philosophies:

Estee Lauder doesn’t want her customers to buy multiple products. Estee Lauder, not to sell to customers what they do not need, although knowing selling is extremely important, but the brand has always maintained that sales philosophy. Estee Lauder – a pioneer in changing perfume market.

Before that perfumes were only used by women on special occasions, and they only received flowers from their men, not self-purchased, somehow the brand launched a line of perfumes similar to The scent of fragrances is the driving force that inspires women to allow themselves to buy whatever perfume they want.

Estee Lauder perfumes are attractive scent products chosen by many scent lovers.

The business philosophy of the cosmetics company Estee Lauder
The business philosophy of the cosmetics company Estee Lauder

What does Beauty Blogger say about Estee Lauder products?

Let’s see how Estee Lauder cosmetics reviews, let’s see what Beauty Blogger reviews about the product …

Review of Advanced Night Repair serum (ANR) bottle. Beauty Blogger of G4giraffe blog said:

“Before skin irritation, I limit skincare, after 3-4 days my skin will recover. During this time, I just washed my face and used ANR and found that on the first day, the red spots began to go down, and on day 2, all of them were gone. I am very surprised about the skin’s resilience.

In addition, after using it for about 1.5 months, I feel my skin becomes terribly smooth. This smooth feeling I only have when I’m around 21-22 years old. ”

Estee Lauder’s Double Wear Cushion BB review. Beauty Blogger Chloe Nguyen shares on her Facebook profile:

“The water powder product has perfect coverage, maximum oil control, and can conceal well. This is a product suitable for Asian women. After use, the skin is moisturized, smooth, radiant for day and night ”

Blogger Mrs. Distorted shares about the pair of ANR and Micro Essence as follows:

“It must be said that the effectiveness when using these 2 products is very ok. After using my skin, my skin becomes more beautiful and lustrous than ever before! When applied to the skin, if it is hot in summer without air conditioning, the skin can easily spill oil. However, if you sit in the air-conditioner, the product will absorb very quickly. The skin is different from when it was not applied ”.


With the above sharing, we hope you have answers to questions about which brands of Estee Lauder, right? Estee Lauder cosmetics is a name worthy for women to use today, if you have a favorite, do not hesitate to visit the King of Brand and choose for yourself the most suitable product!


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